Web Content Guide
Using This Guide
This guide is designed to ease any pain and confusion around creating University web content. It provides basic writing strategies and covers some commonly-made mistakes, for anyone who may be creating or reviewing web content of any sort. For specific guidelines around creating content for PAWS (the portal), contact the PAWS Office. For guidelines and tips on creating effective calendar entries, contact University Relations. For questions or concerns about this guide, contact EDG.
For any points not located in this document, follow Georgia State’s official stylebook (www.gsu.edu/~wwwstl) and the Associated Press Stylebook.
- Writing Strategies
This section covers basic writing strategies for creating clear, usable content, while maintaining a consistent tone.
- Language Devices
This section covers basic techniques for creating clear, exciting content, ranging from word choice to sentence structure.
- Creating Effective Links
Hyperlinks create the backbone of any web experience. This section will guide you in creating clear, easily navigable links, so that your users don't have to go on a wild goose chase to find the content they need.
- Editing and Revising Content
Editorial review is as important as the content creation itself. Whether you are reviewing someone else's work or having your own critiqued, here are some basic guidelines for a smooth editorial process.
- Commonly Missed Style Points
Here is a quick list of some of the most common errors we see in web content.
- PAWS Style Guide
If you are creating or adapting your content for use in the PAWS portal, this will give you some basic guidance, including HTML and character-limit specificiations.
- Calendar Style Guide
Here are some guidelines for creating consistent and informative calendar entries.