Branding & Creative Services
There’s no job too big or small for Branding & Creative Services. We work closely with our campus customers, using our talent and expertise to help them generate professional quality products that communicate their message and reach their target audience. Fees may be assessed for services.
Design & Layout
Using state-of-the-art creative software, our designers know how to bring all the elements of your piece together, from graphics and typography, to paper choice and photography. They approach each piece with an eye toward helping you express and impress at the same time.
Editorial Style & Visual Identity
Branding & Creative Services is committed to bringing a necessary level of quality and consistency to university publications through stringent guidelines for Editorial Style & Visual Identity.
- Editorial Style – We maintain the Georgia State University Stylebook (www.gsu.edu/style), which covers editorial style issues most relevant to campus publications and should be followed for news releases and all printed publications including display materials such as posters and fliers.
- Visual Identity – To be competitive in the world of higher education, it is imperative that Georgia State’s visual identity (www.gsu.edu/identity) be well-defined, distinctive and enduring. To that end, our visual identity program consists of several components:
- Approved configurations of three visual elements: the logo, the university seal and illustrations of the university's mascot, Pounce
- Consistent standards governing the use of these elements
- Specific colors for print and for Web
- Specific typography
- Preferred formats for standard publications
- Preferred editorial style for texts
Please refer questions regarding Visual Identity compliance to Ellen Powell, Director of Branding & Creative Services, at 404-413-3025 or ellenpowell@gsu.edu.
Photography
Our professional photographers can help you achieve just the right look for your publications, Web site, and displays through pictures that creatively illustrate your message and support your goals. They also maintain a database of photos covering a range of campus life. You also can hire them for candid and group photos at your events, or come to their professional studio for formal portraits. Contact Meg Buscema at 404-413-1368 to discuss your photography needs.
Stationery & Business Cards
For quality and consistency, all stationery and business cards must be produced through Branding & Creative Services. Contact Shahidah Abdulrahman at 404-413-3025 for assistance.
Strategic Marketing
What you say, how you say it, when you say it, where you say it – and most importantly, why you say it – are all factors to consider for truly targeted marketing communications. Branding & Creative Services can serve as your strategic marketing partner from preliminary planning to final distribution.
Writing, Editing & Proofreading
In the university environment, almost everybody writes well; however, being “a writer” requires an additional measure of expertise. From concepts to copy, our staff copywriter/editor can write or polish your material so that it’s appropriate for a given format, as well as creative, clear and compelling. Proofreading is required for all projects that are processed through Creative Services.